A Quorum on Quora?

Many contractors and consultants try to gain a bit of leverage by creating a name for themselves through blogs, tweeting about their industry, and overall making their voice heard.  Blogs, however, can become difficult to run when you don’t know the specific things people are looking for, or can feel pointless if no one reads.…

Play to Strength or Bolster Weakness

There is a never ending debate – not in consulting, but across the board in all things – whether you should play to your strengths, or bolster your weaknesses.  Do we value niche and specificity more than versatility and flexibility?  Traditional models of education promote the Renaissance ideal of well rounded students, yet our job markets…

Marketing Advice

Unless you work with a major consulting firm, your ability to market your abilities is entirely reliant on your own hustle. Knowledge is power, so you need to brush up as much as you can on how to procure, maintain, and leverage clients. Be Unique You need to constantly evolve your self concept as a…

Practical Client Advice

When approaching a client meeting, we have a tendency to view things from a very limited and rather egotistical perspective.  We’ve spent countless hours plotting out a course, developing technology solutions for our clients.  Their side of the equation, though, frequently goes unconsidered.  We think we’ve created a program precisely designed for them, and while…

Pros and Cons: Cloud Computing

Technology moves at an irresistible pace.  Many small businesses find themselves antiquated just as they finish upgrading their software, find their equipment lacking just as they integrate new hardware.  That used to be a novel problem.  Now, more and more, it is an accepted and terrifying danger for many small businesses.  They can choose to…