You may excel at ERP systems implementation, database schema design or development of security schemes for wireless company networks. But you may not know how to communicate your technology skills to potential clients. This is a problem that IT consultants often face – pitching themselves effectively. Here are some tips for convincing potential clients about your technology skills.
Start off by telling clients what your USP (unique selling proposition) is. Let them know what exactly you can offer them. This is crucial keeping in mind the fact that companies look for specific skills focused on solving a particular problem. You need to clearly tell them about the tech domain you specialize in. Summarize your specialty, capabilities and skills in two or three lines (referred to as an elevator pitch) to pitch yourself to a potential client in a few seconds. It is important to differentiate yourself from competitors, and mention what is that specific benefit you provide that they don’t.
Maintain a simple website to capture new business leads. This just needs to be a simple, no-frills website of about 5-6 pages that clearly communicates what your services will do. Here are some of the things you need to include in your website.
• Testimonials from past clients: Client testimonials recommending your service will put you in good light. Quite a few companies make the hiring decision by just reading positive letters of recommendations from past clients.
• Professional associations and certifications: That you are part of professional associations related to your field and have the certification to back your claims will tell potential clients that you are a serious professional who can be trusted.
• Service details: Include a clearly comprehensible outline of the services you provide. This will tell potential clients what they can gain by engaging your services.
Photo Courtesy: avlxyz on Flicker