Unless you work with a major consulting firm, your ability to market your abilities is entirely reliant on your own hustle. Knowledge is power, so you need to brush up as much as you can on how to procure, maintain, and leverage clients.
You need to constantly evolve your self concept as a consultant. Know what unique traits and talents you bring to the table. If you can’t market your own unique traits, why should a client pursue you? By always adjusting your view of your prowess, you can offer a client a better understanding of what they get in hiring you.
Some people seem to think it is enough to know your target market, your target demographic. This is empirically wrong.
Maintain specific targets, research them as ardently as you can. When you gain a sufficient understanding of your targets, your sales pitches will be vastly more effective. Having a specific target lets you gain knowledge. and knowledge is power.
With tangible services, you’ll be able to raise prices, increase satisfaction, and create stronger relationships, which leads us directly to…
Focus on marketing through relationships. Personally, I love working with people who I’ve recommended to me through friends or colleagues. I can trust that their work is solid. When a client references you, it is nearly a guaranteed new client. Your client’s word is important, so cultivate a relationship with them so that they think to help you out. They’ll start dropping your name with much greater frequency.
