There are certainly many schools of thought about what techniques a company should enact in order to be the best. The answer, according to Suggestica founder Vijay Peduru, is actually quite simple. Instead of using your competition as a point of reference, you just need to focus on the customer.
So many companies are focused on peripheral goals such as money or personal pride. When this happens, it is much more difficult to please the people that matter the most, your customers. Some entrepreneurs read incessantly to learn the tricks of the trade, but there is no complex methodology necessary.
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