Venky Rao shares a one minute video about the best methods of client retention.


To ensure you retain your clients and that they are satisfied, Strategic account consultant Venky Rao suggests weekly status reports, along with monthly and quarterly governance reports. The weekly status report ensures analyzing what is working or not working at an account level. If even one project is not running smoothly, it can affect the entire relationship, so it’s best to stay on top of each one individually with your client. The governance reports are designed for you and your supervisor to figure out what key metrics are driving the account. For the quarterly reports, it is good to have the client involved in the meeting as well to make sure everyone is aligned. While these like old fashioned methods, they are a wise investment that is very beneficial for client retention.

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